Thursday, 8 March 2018

Try again': McDonald's women's day stunt criticized as hollow gesture


McDonald’s has flipped its golden arches to become a W, “in celebration of women everywhere, and for the first time in our brand history” – to which many have responded, “try again”.

For its own commemoration of International Women’s Day, McDonald’s overturned its logo on Twitter, Instagram and its other digital channels; supplied 100 restaurants in the US with special branded garb; and – at one franchise in California – went so far as to install a new sign.





Source :- theguardian

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