The Sky Sports advert for the 1997-98 season is a masterpiece of absurd pomposity. The actor Sean Bean, the concept of keeping it real in human form, strides relentlessly towards the camera while giving a breathy speech about the meaning of football. “It’s ecstasy, anguish, joy and despair,” he says. “It’s theatre, art, war and love … It’s our religion: we do not apologise for it, we do not deny it … They’re our team, our family, our life.”
The pay-off is plea of authenticity. “Football. We know how you feel about it. Because we feel the same.”
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With the exception of the original Alive and Kicking advert, it’s probably the most memorable Sky football promo. It did its job superbly – yet it was trumped towards the end of the season by an unscripted, unofficial advert for football. There was no speech, no pulsing music, no Sean Bean – just an Arsenal fan going feral with happiness.
Source :- theguardian
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